{"id":483,"date":"2016-12-04T13:21:15","date_gmt":"2016-12-04T12:21:15","guid":{"rendered":"http:\/\/blogs.hec.ulg.ac.be\/~langues\/?p=483"},"modified":"2018-11-28T16:51:56","modified_gmt":"2018-11-28T15:51:56","slug":"yba-field-trip-to-boston","status":"publish","type":"post","link":"https:\/\/blogs.hec.uliege.be\/?p=483","title":{"rendered":"YBA – Field trip to Boston"},"content":{"rendered":"

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YBA – Field trip to Boston – 12\/4th<\/sup> to 12\/10th<\/sup><\/h3>\n

The AWEX YBA program allowed 32 highly motivated Master students to travel to Boston and lead a market research on the American territory. Five partner companies were also included in the project: Babelway, Brasserie C, Let\u2019s Go City, Realco and WOW Technology. These organizations empowered the students to search the information needed in order to penetrate the US market. During this study trip, students had the opportunity to:<\/p>\n

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  • Interview potential trade partners,<\/li>\n
  • Discuss with the local AWEX AEC (\u00ab\u00a0Attach\u00e9 Economique et Commercial\u00a0\u00bb): Edith Mayeux,<\/li>\n
  • Meet with expatriates and HEC alumni : Nathalie Debaty and Fran\u00e7ois Van Uffelen,<\/li>\n
  • Search for information in the Boston Public Library catalog and databases,<\/li>\n
  • Take part in conferences on smart cities and biotechnologies,<\/li>\n
  • Visit Harvard campus,<\/li>\n
  • And take part in the daily check up and debrief.<\/li>\n<\/ul>\n

    This way, they collected a huge amount of data about the market that they were studying. They can now process and structure these in a research report that will be transmitted to our partner companies as well as the AWEX representatives.<\/p>\n

    Anne-Christine Cadiat<\/em><\/p>\n