{"id":948,"date":"2018-05-17T15:25:06","date_gmt":"2018-05-17T13:25:06","guid":{"rendered":"http:\/\/blogs.hec.uliege.be\/?p=948"},"modified":"2018-11-28T16:32:22","modified_gmt":"2018-11-28T15:32:22","slug":"the-advertising-campaign-for-creo2","status":"publish","type":"post","link":"https:\/\/blogs.hec.uliege.be\/?p=948","title":{"rendered":"The advertising campaign for Creo\u00b2"},"content":{"rendered":"

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For the second year in a row, our 3rd year students in Management and Economics have produced advertising campaigns for a real company. This year, we worked for the Belgian ethical start-up Creo\u00b2, which links businesses to charities. When buying in the shops that support Creo\u00b2, customers have a positive financial impact on a charity, for free. Thank you Creo\u00b2 for this win-win collaboration and all our students for their engagement and great ideas! (Anne Desirotte, English lecturer)<\/em><\/strong><\/p>\n

\u201c\u2026 What was once a humble English course project has become what can now be called a professional partnership that draws people’s attention far beyond the classroom, enabling students to take part in a stimulating experience and get a glimpse of what really awaits them behind the walls of the school. And what better choice for this project than to work with a social business like Creo\u00b2? By allowing students to come up with their original views of what could be a good way to advertise the products of a social business (which, by the way, is far from an easy task), we were struck by how smart and emotionally involved the proposals were. The students at HEC, through their enthusiasm and commitment, showed us that Creo\u00b2 is indeed the kind of model they want to see flourish in the years to come, and this definitely brought a motivation renewal to the whole team at Creo\u00b2. Thanks for making this happen, and long live the HEC Advertising Contest!\u201d (Thomas Vanesse, co-founder at <\/em>Creo\u00b2) <\/em><\/strong><\/span><\/p>\n

“Fabulous experience for many reasons! Supporting a real company was really interesting and very concrete. We worked on this a lot and were really happy to hear that we had been selected for the final, as it is always a pleasure when hard work and convictions pay off. During the final contest, we learnt to express ourselves in front of a large audience including a jury. Finally, we won the prize of Creo\u00b2. We were so happy that our project had pleased the company itself. We hope that our campaign will have real positive effects on Creo\u00b2.” (H\u00e9l\u00e8ne Beuken, Coline Geury, Elsa Grisart, Margaux Remiens, France Thiry – <\/em><\/strong>Creo\u00b2<\/em><\/strong> Award)<\/em><\/strong><\/span><\/p>\n

\u201cWe all enjoyed working as a team for Creo\u00b2, as it was some learning experience! We were lucky to have the opportunity to be a part of this project because it is not given to everyone. We were nervous at the final but proud of ourselves when it was all over and happy to see that our efforts had been appreciated so much.\u201d (<\/em><\/strong>Leyla Amar, An-Sophie Baudoin, Claire Didier, St\u00e9phanie Ernens, Alexandre Eyenga, Chanaz Renkin – Award of HEC Li\u00e8ge\u2019s Jury and Award of the Audience)<\/em><\/strong><\/span><\/p>\n

\u00a0<\/em>Full article in the June 2018 Spirit of Management, HEC Li\u00e8ge\u2019s School Magazine<\/em><\/p>\n

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